Lead Generation in Singapore
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Lead generation is the collaborative process of attracting visitors to your site, warming them as prospective buyers, and encourages them to provide their contact information freely. A lead is, therefore, the potential customer who visits your online property, gets interested in your services, and provides their contact information to you.
As a marketing strategy, lead generation works to deliver a constant flow of personal information to a business. It connects prospective clients to businesses.
Lead Generation Process
Landing pages: the web page where a visitor lands first for a specific purpose
Forms: pages where visitor fills their personal information in exchange for several offers
Offer: content of value offered to a visitor on the landing page
Call-to-action: a button, image, or message that calls for web visitors to take a particular action.