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    4 Effective Sales Prospecting Methods

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    If you’re a salesperson, simplicity is your friend—especially when it comes to choosing the best sales prospecting tools. While more sophisticated tools sound good in theory, they often create too much friction–which can slow you down.

    Flyer Distribution

    Just because a customer says no is not a reason to give up. The sad thing is though, many business people do. Successful users of leaflet distribution will tell you that sales of their product or services increase when the customer gets used to seeing their leaflet drop through their letterbox at regular intervals.

     

    Appointment Setting

    Cold calling refers to calling a prospect over the phone for the first time. Nothing can beat the power of a cold call as you have to think on your feet to shape their impression about your product and company.

     

    Social Media

    A person spends an average of 2 hours and 20 minutes on social media. If your prospects are on social media, busy posting about what matters to them, reading news and researching on things to buy, then you should be there too.

     

    Events & Webinars

    This sales prospecting method gives an opportunity to meet a lot of potential customers face-to-face on one platform or through webinars.

     

     

    Leads and Prospects: where should I look for them?

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    Lead Vs. Prospect

    Sometimes, the terms lead and prospect are used interchangeably and can get confusing when your sales team is prospecting.

     

    A cold lead is a potential customer who is not aware of your product and hasn’t expressed any interest in your product or service.

     

    A warm lead refers to a potential customer who is aware of your product and has expressed interest in your product or company earlier.  For instance, the lead may have come from a website visit, subscription to your newsletter or ways like visiting your website, subscribing to your newsletter, or downloading a presentation.

     

    The leads that match your target audience and your buyer persona are called qualified leads or sales prospects. Sales prospects are qualified leads that are most likely to purchase your products or services as they match your buyer profile and have also expressed interest in your product.

    Where should I look for Leads?

    From your own materials

    For example, on your websites or social media accounts. Does this work poorly? Let’s move on to the next one, you definitely won’t go wrong with it.

     

    From your competitors’ materials

    There is no point in copying them word for word, but it does make sense to take ideas from their marketing format, reinvent the content and create something different of your own.

     

    In marketing coaches and new developments in the field of sales.

    Quite often, interesting cases from this area as well as budding marketers’ common mistakes become known through these channels of communication with the audience, from which you can learn and avoid their mistakes.